Selling Your Home

Why You Should Not Sell 'For Sale By Owner' and Hire The Cain Team

Are you aware that 1 out of every 1,000 For Sale by Owners (FSBO) actually sell for list price? 

The most common reason why homeowners attempt to sell on their own is that they want to save money or maximize their profit by not having to pay for real estate agent commission. However, in the NAR 2017 Profile of Home Buyers and Sellers, FSBOs remain at an all-time low of 8%. 

The typical FSBO home sold for $190,000 compared to $249,000 for agent-assisted home sales.

Why? Because FSBO's struggle with:

  • Getting/setting the right price
  • Understanding and performing paperwork
  • Selling within the planned...

The Official Moving Checklist to Ensure a Seamless Move!

We know that moving can be overwhelming, stressful and all kinds of hectic. We aim to equip each of our clients with all the necessary information to make their home selling process a breeze! Check out the official Moving Checklist provided by our trusted title company, Texas National Title. 

Moving Checklist


Moving Checklist2

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How to Use Comparable Sales To Price Your Home

We get a lot of clients come in that want to sell for the exact price that their neighbor got, if not more. This would make sense, as long as their home was exactly like yours starting from the lot location, tile flooring, bathroom square feet, and even down to the countertops. 

Knowing how much homes similar to yours are can definitely give you a rough estimate of the estimated value of your home but there are much more definite pieces you want to find to ensure a correct estimate. 

According to HouseLogic your best comparable sale is the same model as your house in the same subdivision—and it closed escrow last week. If you can’t find that, here are the other factors that count:

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4 Reasons to Sell This Spring

Are you second-guessing the right time to sell your house? Everyone is telling you Spring is the prime time to sell your home, but do they really know what they are talking about? We've got the answer you're looking for! Cain Realty Group takes pride in making the listing process smooth and seamless while offering jaw-dropping customer service. Take a look at 4 Reasons to Sell This Spring below, and click here to schedule a no-obligation home selling consultation!

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The Emotional Road Map When Selling Your Austin Area Home

Here at Cain Realty Group, we understand that the home selling process can be a rollercoaster of emotions. You will have moments of joy and moments of frustration. It is nerve-racking, exciting, and so many emotions wrapped up in one!

Our team works to make the home selling process as smooth and seamless as possible. During all phases of a listing from the initial paperwork and promotion through the very last details of the closing, we personally attend to all of the details. As a result, the large majority of our transactions come through referrals and repeat business. 

Here is an emotional roadmap during the process, but don't worry, we will be there the whole way!

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5 Reasons to Sell This Winter

Here are five reasons listing your home for sale this winter makes sense.

1. Demand IS Strong

The latest Buyer Traffic Report from the National Association of Realtors (NAR) shows that buyer demand remains to stay consistent and strong throughout the majority of the country. Most of the buyers are readily able to purchase and are look right now! Take advantage of the buyer activity currently in the market.

2. There Is Less Competition Now

Housing inventory is still under the 6-month supply that is needed to maintain a normal housing market. This means that there are not enough homes for sale...

4 Reasons to Sell This Fall

For nearly a decade we have been selling our listings for more money and in less time than the area average.  Our homes have fewer days on market prior to selling due to our state-of-the-art V.I.S. Home Marketing Plan, which means they sell for more money every time. 

Selling in the holiday season may scare many homeowners, although, fall is, in fact, the prime time to get your house on the market. Check out these four reasons to sell this fall.

Find out more about the systems, experience, and technology we use to outperform other Realtors by scheduling a no-obligation...

New Statistics Prove Home Staging Pays Off When Selling a Property

Home staging gains traction among real estate agents as a secret weapon in the selling process, with 62 percent of Realtors® saying they believe home staging helps decrease the amount of time a property stays on the market according to the 2017 Profile of Home Staging from the National Association of Realtors. 

More than Decluttering

The NAR survey found that 93-percent of agents recommend that sellers declutter their home before putting it on the market, which all home stagers would agree is a crucial step in the process, but there is more to home staging than just decluttering. Preparing a home for sale means staying on top of cleaning and decluttering tasks. Plus, seeing what updates the...

Selling Up? Why Not Hire Someone to Live in Your Home?


When it comes to selling a house, appearances count. That’s why more and more homeowners hoping to wow buyers will hire a home stager—a magician-like professional who swoops in with stylish furniture you’d never own, blandly tasteful modern art you’d never hang, and an undeniable flair for organization, and makes your place look, well, picture-perfect. It’s the stuff that full-asking-price offers are made of.

The downside: While staging may help your home sell faster, it makes it look a bit, well, staged. But now there’s a way to get a more genuine, lived-in look: Just hire someone to live in your place!

Here’s how this weird but growing trend works: Once you hire a staging company to sell your vacant home, it finds someone who’s willing to move in with all his or her (suitably attractive) furniture and have it arranged by the company to look its best. Then, your home’s new and...

Selling? Top Reasons Why FSBO is NOT the Way to Go

In today’s market, with home prices rising and a lack of inventory, some homeowners may consider trying to sell their home on their own, known in the industry as a For Sale by Owner (FSBO). There are several reasons why this might not be a good idea for the vast majority of sellers.

Here are the top five reasons:

1. Exposure to Prospective Buyers

Recent studies have shown that 94% of buyers search online for a home. That is in comparison to only 17% looking at print newspaper ads. Most real estate agents have an internet strategy to promote the sale of your home. Do you?

2. Results Come from the Internet

Where did buyers find the home they actually purchased?

  • 51% on the internet
  • 34% from a Real Estate Agent
  • 9% from a yard sign
  • 1% from newspapers

The days of selling your house by just putting up a sign and putting it in the paper are long gone. Having a strong internet strategy...

Common Concepts Between Home Selling and Finding 'The One' Online

What does selling your home have in common with online dating? Probably a whole lot more than you think.

There may be plenty of potential prospects out there, but it’s not always easy to find the perfect match. Sound familiar? If your place has been sitting on the market for a while, or your last deal unexpectedly went kersplat, it may seem like you’ll never find that elusive happily ever after.

Fortunately, there are more than a few life lessons sellers can learn from dating services like OkCupid, Match.com, and Tinder to ensure their home attracts the best possible buyers who appreciate its worth and treat it well. And who, most importantly, won’t leave you high and dry before the closing.

So keep swiping—er, scrolling—to get our top five tips to ensure prospective buyers don’t break your heart.

Lesson No.1: Hide your crazy

Whether you’re trying to get an offer for a house or a dinner date,...

Things You Need to Know About Backup Offers

Picture this: You’ve been house hunting for ages and finally find the home of your dreams. The only problem is, it’s already under contract with another buyer. Yet your real estate agent says there’s still hope. Enter, the backup offer. But what exactly is the backup offer, and is it worth waiting in the wings for a home that’s already taken?

It helps to learn exactly how it works. As a buyer, you make an offer just as you would if you were the first interested party, negotiating until you reach terms and a contract with the seller. If the first deal falls through for any reason, you’re next in line to get the house.

Benefits of the backup offer for buyers (and sellers)

Although it might seem like a long shot, the backup offer actually has a reasonable chance of scoring you a home. Deals fall through for all kinds of reasons, so if you’re in the backup position, you’ll lock things in and keep a home from going back on the...

Top Open House Fails to Avoid in the Winter

Summer open houses are easy-breezy. The sun is shining, the air is warm, potential buyers are out in force, and your curb appeal is on point thanks to blooming flowers and a lush green lawn.

Winter is a very different beast when it comes to open houses. Buyers huddle inside, wary of the cold and snow. Foot traffic can slow to a trickle during the holidays, when folks spend time with family and friends and suspend their hunt for a home.

And if you create additional hurdles for potential buyers before you even open your door, it could be a long slog through the snowy months. Avoid these seven gaffes when throwing a winter open house, and make buyers feel the warm fuzzies for your home.

1. Not clearing a path, for goodness’ sake...

Things You Need to Know About a Broker's Open House and Smart Marketing of Your Home

Anyone who wants to sell their home is likely to encounter the prospect of hosting a broker's open house. But don't get the concept wrong; it's an event FOR agents who have buyers who are checking out how suitable your home is for any of their clients. Here's how you'll benefit from a broker's open house and why you should give your agent a "go" in hosting one:

What makes a broker's open house different?

A broker's open house is different from a standard open house because of the people who come to the event. You'd expect buyers to come in a standard open house, but broker's open houses are for agents who represent buyers and other industry professionals. Standard open houses are also hosted commonly on weekends when prospective buyers, curious neighbors,...

Never Say These Words When Selling Up

Any home seller would want to close a deal on their home FAST, so it is but natural for us to utter a few flowery words in the hopes of clinching a quick deal. However, selling up a home is one of the few situations when you might want to be extra careful with what you say, as you might not want to wind up putting your foot in your mouth. Cain Realty Group brings you 5 of the most common phrases you should NEVER say as a seller (Yes, we've heard 'em and we've seen the damage that can be done!):

Statement 1: "The house is perfect and ready for move in!" - Of course the house is perfect! Is there a lunatic who would agree to live in a flawed home? But what you see in your home may not be the reality for others. Whether the home is brand new or it is a resale, a buyer will always find things to fix, adjust, replace, and/or remove in order to fit their definition of what a perfect home is. It's better to share to your buyer what you think is the highlight...

4 Basic Preparations for a Home Showing

All homeowners need to prep up their home to be ready for viewing before it hits the market. While some owners go the extra mile and invest on remodels and home staging services, others can just stick to the basics and be as successful with selling their home. If you want to take the practical route, you have to make sure to cover these four key areas and prep them up right for a home showing:

Substantial lighting-- ALL rooms in a house need to have natural and artificial lighting. And for artificial lighting, you need "three opints of light". One arrangement is the provision of a table lamp, floor lamp, and a task light, or an overhead light fixture with two table lamps. Bright rooms entice home buyers, so prioritize setting this up before the next three key points.

Polished floors-- selling a home doesn't mean you have to spend on having the floorboards replaced or retiled. Unless the floors are severely damaged, a professional floor buffing service might...

SELLER Tip: How to Get Ready for an Unscheduled Home Showing

How to Get Ready for an Unscheduled Home ShowingMost realtors acknowledge that home showings should ideally be scheduled and well-planned to give sellers ample time to prepare their home and set their schedules accordingly. Ample preparation can help sellers make the right impression in order to please buyers and help them decide in favor of purchasing their home. But what if you have to impress the buyer who is coming over in 10 minutes instead of the scheduled appointment next week?

Don't fret, since you can still make use of those 10 minutes to showcase your home in its best light, even if you haven't cleaned the house yet, the dogs haven't taken a bath (and they're supposed to be at your mom's for the showing!), and you have a date tonight! All you have to do is...

Attention Home Sellers: How to Choose the Right Realtor to Work With

People commonly choose a realtor according to the listing price they suggested. A general rule of thumb is that, "the higher the listing price, the better the realtor is". Realtor® explains that there is more to choosing an agent than just hearing the price that the seller likes. In fact, people who hire a realtor who gave them a high price that is way more than the prices suggested by others often end up selling their home at the lower price suggested by other realtors. Won't you feel ripped off that way? Here's how NOT to fall for a realtor who's "buying a listing":

1. Interview several candidates for the job. Ask them about their professional experience, the average days on market (ADOM) of their listings, recommendations given to them by people you know, AND their estimated value of your home.

2. Using the track record, days on market stats, AND the suggested list price for your home, make a table and compare. Did a realtor quote a price that is higher than the rest? Single him out and compare...

Neighborhood Features that Drag Down Home Value

An interesting video released by Realtor® summarizes the community features that can drag your home's value down.

For buyers: Are you looking to buy a home? If you want to own property whose value appreciates over time, avoid looking at homes in communities where these features can be found.

For sellers: Are these community features found near your home? It might be a good idea to ask your agent to help you with coming up with a price that would coax buyers into buying the home. With a good price, it can't be all that bad, right?

Here are the neighborhood features that drag your home's value down:

Shooting Range-...

Four Seller No-No's

Selling a home can be pretty exciting, as this is a phase in your life when you are getting ready to move on to bigger and better things. But don't let that excitement overwhelm you. Too much excitement and over-eagerness on your part can turn off prospective buyers. Here are four things you should never do as a seller to avoid turning off buyers who are looking at your home: 

Tip 1: Don't let your curb look unkempt

The first thing a buyer sees in a home is its facade or curb. Remember, first impressions last. If they don't look what they see on the outside, how can you even expect them to look inside? If you are intent on selling your home, you might have to invest on landscaping the front yard, touching up your home's facade, and generally make your home look dreamy and inviting as soon as the buyers step out of their car for a showing.

Tip 2: Don't overwhelm the buyer with your presence

You might not find any fault in staying home during a showing,...